Assetly Stakeholder Portal
Assetly is building a ‘compound startup’ and next generation wealth management ecosystem utilising AI, and targeting the AU$1 trillion dollar Australian self-managed super fund (SMSF) industry

Introduction
Seed Round
Raising AU$2,500,000
AU$1,500,000
Minimum Threshold
AU$530,000
35% of Minimum Threshold reached
AU$970,000 remaining
9
Investors
AU$25,000
Minimum Investment
Assetly is developing an innovative Self-Managed Super Fund (SMSF) platform in Australia, offering user-friendly, feature-rich, and cost-effective solutions for SMSF trustees and investors.
Assetly is developing an innovative Self-Managed Super Fund (SMSF) platform in Australia, offering user-friendly, feature-rich, and cost-effective solutions for SMSF trustees and investors.
Leveraging modern technology, the platform streamlines SMSF administration, compliance, money management, and investments into an all-in-one solution that addresses multiple market pain points.
As a ‘compound startup’, Assetly is building multiple deeply integrated products within the same application. The interconnected nature of the products leads to synergies and a network effect, where the value of each product increases as more products and users are added, essentially creating a compounding effect for growth.
This strategy is relatively unexplored due to conventional wisdom advising founders to ‘focus on one thing’. However, we predict this strategy will win the market.
Introduction
Assetly is developing an innovative Self-Managed Super Fund (SMSF) platform in Australia, offering user-friendly, feature-rich, and cost-effective solutions for SMSF trustees and investors.
Assetly is developing an innovative Self-Managed Super Fund (SMSF) platform in Australia, offering user-friendly, feature-rich, and cost-effective solutions for SMSF trustees and investors.
Leveraging modern technology, the platform streamlines SMSF administration, compliance, money management, and investments into an all-in-one solution that addresses multiple market pain points.
As a ‘compound startup’, Assetly is building multiple deeply integrated products within the same application. The interconnected nature of the products leads to synergies and a network effect, where the value of each product increases as more products and users are added, essentially creating a compounding effect for growth.
This strategy is relatively unexplored due to conventional wisdom advising founders to ‘focus on one thing’. However, we predict this strategy will win the market.
Seed Round
Raising AU$2,500,000
AU$1,500,000
Minimum Threshold
AU$530,000
35% of Minimum Threshold reached
AU$970,000 remaining
9
Investors
AU$25,000
Minimum Investment
Documents
Assetly Overview
Constitution
SAFE Agreement
Information Memorandum
Book Meeting


Meet the Chief Executive Officer
30 minutes
As the founder of Assetly, Alessandro is leading the development of a compound startup targeting the Australian SMSF sector. Following extensive strategic planning, the business has now moved into its execution phase and he is actively seeking investors and partners who share his vision for the future.


Meet the Chief Investment Officer
30 minutes
As co-founder of Assetly, David is keen to meet with potential investors to discuss how Assetly is pioneering investment technology through algorithmic, quantitative, and AI-driven workflows, transforming the future of wealth management and unlocking portfolio growth potential.
Expression of Interest
This Expression of Interest is a non-binding declaration by you confirming your intention to invest into Assetly Group’s Seed Round.
Important Note
This Expression of Interest is neither an offer to invest, nor an application to invest. Due to limited placements available, once the form is submitted, an investment in the Seed Round may only proceed on the basis of a personal invitation and completion by the applicant of an application form issued by Assetly Group Limited.
Contact Us


Alessandro Grana
Chief Executive Officer
Assetly Group Limited


David Toohey
Chief Investment Officer
Assetly Group Limited


Jarrod Brown
Capital Adviser & Investor
Brown Capital Pty Ltd
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